26 November 2013

'HYPER-CRAFTED' MODERN PIONEERS: No.4 'Action' by GMUND

HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.



GMUND have created 'Action' a new range of super vibrant papers with an unrivalled colour depth. Launched earlier this year at the GMUND Brand Convention in Munich, Germany. 'Action' captures a dedicated love for paper craft whilst pushing the boundaries of what's possible.

See GMUND 

25 November 2013

'HYPER-CRAFTED' MODERN PIONEERS: No.3 Free Flyknit by NIKE

HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.



The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer. 

NIKE embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knit upper.

NIKE has engineered a knit for performance to create running footwear that features only the essentials. The Nike Flyknit, yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. While reducing shoe weight is one aspect of helping runners, the Nike Flyknit upper is also engineered for a precision fit, creating a feeling of a second skin.

Additionally Nike Flyknit reduces waste because the one-piece upper does not use the multiple materials and material cuts used in traditional sports footwear manufacture. Nike Flyknit is truly a minimalist design with maximum return.

22 November 2013

'HYPER-CRAFTED' MODERN PIONEERS: No.2 Mike Fritton the INNOVATOR

HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.



Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike's work is a great example of how non-traditional methods of exploring one's craft can lead to unique end results.

Via Vimeo

21 November 2013

'HYPER-CRAFTED' MODERN PIONEERS: No.1 ONE ZERO by Nitin Swahney

HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer. 

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects. 

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.


An astonishing 35 years after the last live, direct to vinyl mainstream recording, Nitin Sawhney rises to the challenge with his brand new past, present and future unplugged album OneZero. This retrospective was cut live to vinyl with his phenomenal band and special guest Joss Stone, and also features four brand new tracks. Uncompromised by the safety net of post-production editing, multi-tracking or modern sound correction techniques, Sawhney - boldly daring to go where no major artist has gone since 1978 - recorded seventeen songs from his back catalogue and forthcoming album, as old school as it gets, direct to disc before a live audience at Metropolis Studios on April 6th 2013.

See OneZero



19 November 2013

14 November 2013

Brave New Augmented Reality ...or Digital Nightmare?



Magical Materials - Organic Mushroom Textile


A new organic textile has been developed that is grown from mushroom spores and plant fibres. The material is called MYX, from the mycelium: the vegetable part of a mushroom. Using domestic waste and oyster mycelium as resource for local food production, the oyster mushroom is able to break down dead plant material, taking apart cellulose and lignin with enzymes. This material is a waste product from commercial mushroom production, making it low cost and environmentally friendly. 

Via Materia