Via PetaPixel
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23 February 2011
User-Led Innovation Can't Create Breakthroughs; Just Ask Apple
The user is king. It’s a phrase that’s repeated over and over again as a mantra:
Companies must become user-centric.
But there’s a problem:
It doesn’t work. Here’s the truth:
Great brands lead users, not the other way around.
22 December 2010
22 September 2010
05 September 2010
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