Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.
HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.
Mike Friton is a freelance shoemaker, weaver, paper sculptor and innovator with over 30 years of experience at Nike. His innovations are responsible for many elements of athletic footwear that people wear today. Each of his crafts informs one another and he is constantly exploring the fringes of his field. Mike's work is a great example of how non-traditional methods of exploring one's craft can lead to unique end results.
Via Vimeo
