28 February 2011
By Cédric Morisset
25 February 2011
24 February 2011
23 February 2011
The user is king. It’s a phrase that’s repeated over and over again as a mantra:
Companies must become user-centric.
But there’s a problem:
It doesn’t work. Here’s the truth:
Great brands lead users, not the other way around.
See full article at Fast Co