06 December 2013


HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.

Normal rules don’t apply.

Iris van Herpen stands for a reciprocity between craftsmanship and innovation in technique and materials. She creates a modern view on Haute Couture that combines fine handwork techniques with digital technology. Van Herpen forces fashion to the extreme contradiction between beauty and regeneration. It is her unique way to reevaluate reality and so to express and underline individuality.

See Iris van Herpen