25 November 2013


HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.

Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.

HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.

The inspiration for Nike Flyknit was born from the common runner feedback, craving a shoe with the qualities of a sock: a snug fit that goes virtually unnoticed to the wearer. 

NIKE embarked on a four-year mission of micro-engineering static properties into pliable materials. It required teams of programmers, engineers and designers to create the proprietary technology needed to create the knit upper.

NIKE has engineered a knit for performance to create running footwear that features only the essentials. The Nike Flyknit, yarns and fabric variations are precisely engineered only where they are needed for a featherweight, formfitting and virtually seamless upper. While reducing shoe weight is one aspect of helping runners, the Nike Flyknit upper is also engineered for a precision fit, creating a feeling of a second skin.

Additionally Nike Flyknit reduces waste because the one-piece upper does not use the multiple materials and material cuts used in traditional sports footwear manufacture. Nike Flyknit is truly a minimalist design with maximum return.