26 November 2013
'HYPER-CRAFTED' MODERN PIONEERS: No.4 'Action' by GMUND
HYPER-CRAFTED is a studio study that looks at the rise of the modern day crafts-pioneer.
Computer technology, modern machinery and old production techniques become intertwined with a revival of past passions in making and creating beautiful objects.
HYPER-CRAFTED is about breaking new boundaries, bringing to life limitless visions of a modern day pioneer. Ultra purists that focus on combining ideals with skills in creating objects of desire, objects lovingly nurtured for the preserved long term.
GMUND have created 'Action' a new range of super vibrant papers with an unrivalled colour depth. Launched earlier this year at the GMUND Brand Convention in Munich, Germany. 'Action' captures a dedicated love for paper craft whilst pushing the boundaries of what's possible.